# AcuityMD

> AcuityMD is the leading commercial intelligence platform for medical technology (MedTech) companies. Built on the industry's most comprehensive healthcare data, AcuityMD helps medical device sales teams identify high-value targets, understand physician referral networks, manage territories and pipelines, accelerate contract performance, and drive commercial excellence—from growth-stage startups to top-10 MedTech enterprises.


## Platform

- [AcuityMD Platform Overview](https://www.acuitymd.com/platform): The full commercial intelligence platform for MedTech sales—targeting, pipeline, territory management, contracts, and AI-powered forecasting in one unified system.
- [MedTech AI Platform](https://www.acuitymd.com/platform/medtech-ai-platform): AcuityMD's AI-powered layer that surfaces intelligent recommendations, automates analysis, and helps sales teams act on data faster.
- [Care Journeys](https://www.acuitymd.com/platform/products/care-journeys): Map full patient care journeys and physician referral networks to find where your device fits in the care continuum and identify upstream influencers.
- [Contracts](https://www.acuitymd.com/platform/products/contracts): Manage GPO, IDN, and facility contracts to maximize compliance, accelerate sales cycles, and prevent revenue from being left on the table.
- [Markets](https://www.acuitymd.com/platform/products/markets): Understand market sizing, procedure volumes, and site-of-care shifts to prioritize the highest-value accounts and geographies.
- [Pipeline](https://www.acuitymd.com/platform/products/pipeline): AI-assisted pipeline management and revenue forecasting built on real-world procedure data—not manual CRM entry.
- [Targeting](https://www.acuitymd.com/platform/products/targeting): Identify and prioritize high-value physicians and facilities using claims data, procedure volumes, and referral patterns.
- [Territories](https://www.acuitymd.com/platform/products/territories): Design, analyze, and optimize sales territories using data-driven insights to ensure equitable coverage and maximum revenue potential.
- [Forecasting](https://www.acuitymd.com/platform/products/forecasting): Improve sales forecast accuracy with AI models trained on historical procedure data and market signals.
- [Integrations](https://www.acuitymd.com/platform/products/integrations): Connect AcuityMD with your existing CRM, ERP, and data systems to streamline commercial workflows and extend the platform across your MedTech tech stack.

## Solutions & Use Cases

- [Identify High-Value Targets](https://www.acuitymd.com/solutions/use-cases/identify-high-value-targets): Use procedure-level claims data to find the physicians and facilities most likely to adopt your device.
- [Disrupt Referral Patterns](https://www.acuitymd.com/solutions/use-cases/disrupt-referral-patterns): Understand how patients move through the healthcare system and identify opportunities to redirect referrals to your device.
- [Expand Your Reach in Key Accounts](https://www.acuitymd.com/solutions/use-cases/expand-your-reach-in-key-accounts): Grow revenue within existing accounts by identifying untapped physicians, departments, and sites of care.
- [Earn Trust in Every Conversation](https://www.acuitymd.com/solutions/use-cases/earn-trust-in-every-conversation): Equip reps with real data about physician practice patterns and patient outcomes to build credibility and close faster.

## Resources

- [Blog](https://www.acuitymd.com/resources/blog): Insights on MedTech sales strategy, commercial excellence, market trends, healthcare data, and industry best practices.
- [Case Studies](https://www.acuitymd.com/resources/case-studies): Customer success stories showing how medical device companies use AcuityMD to grow revenue, improve targeting, and drive commercial excellence.
- [Webinars](https://www.acuitymd.com/resources/webinars): On-demand and upcoming webinars on MedTech sales strategy, commercial intelligence, and AcuityMD product education.
- [Podcasts](https://www.acuitymd.com/resources/podcasts): AcuityMD's podcast series featuring conversations on MedTech commercial strategy, market intelligence, and commercial excellence.
- [Flywheel 2026 Event](https://www.acuitymd.com/resources/events/flywheel-2026): AcuityMD's annual commercial excellence conference for MedTech leaders.

## Company

- [About AcuityMD](https://www.acuitymd.com/company/about-us): AcuityMD's mission, story, leadership team, and commitment to accelerating adoption of breakthrough medical technologies.
- [Careers](https://www.acuitymd.com/company/careers): Open roles at AcuityMD across engineering, sales, customer success, data science, and operations.
- [In the News](https://www.acuitymd.com/company/in-the-news): Media coverage, awards, and recognition of AcuityMD.
- [Press Releases](https://www.acuitymd.com/company/press-releases): Official announcements including funding rounds, product launches, customer milestones, and partnerships.
- [Contact Us](https://www.acuitymd.com/company/contact-us): Get in touch with the AcuityMD team for sales, support, or partnership inquiries.
- [Talk to an Expert](https://www.acuitymd.com/talk-to-an-expert): Schedule a demo or conversation with an AcuityMD commercial intelligence expert.

## Case Studies

- [A vision for growth: Corza's proactive forecasting strategy](https://www.acuitymd.com/resources/case-studies/a-vision-for-growth-corzas-proactive-forecasting-strategy): Corza Biosurgery partnered with AcuityMD as an alpha customer to develop a new forecasting solution, gaining full visibility into sales performance and market potential.
- [AnX Robotica improves sales efficiency with AcuityMD quoting](https://www.acuitymd.com/resources/case-studies/anx-robotica-improves-sales-efficiency-with-acuitymd-quoting): AnX Robotica used AcuityMD to automate quoting, saving over 25 hours each month and freeing their team to close more deals.
- [Anika Therapeutics generates $20m+ in pipeline with AcuityMD](https://www.acuitymd.com/resources/case-studies/anika-therapeutics-generates-20m-in-pipeline-with-acuitymd): Anika Therapeutics used AcuityMD to identify over 500 high-priority surgeons and build a $20 million pipeline for its joint preservation product.
- [Beyond legacy CRMs: How HealthTronics is driving strategic growth with AcuityMD](https://www.acuitymd.com/resources/case-studies/beyond-legacy-crms-how-healthtronics-is-driving-strategic-growth-with-acuitymd): HealthTronics replaced its legacy CRM with AcuityMD, combining physician data, referral insights, and opportunity management in one platform.
- [Embody achieves sales team profitability in 12 months with AcuityMD and accelerates sales ahead of acquisition](https://www.acuitymd.com/resources/case-studies/embody-achieves-sales-team-profitability-in-12-months-with-acuitymd-and-accelerates-sales-ahead-of-acquisition): Embody used AcuityMD to size the market, identify 500+ qualified physicians, and achieve full sales team profitability within 12 months.
- [From insights to impacts: How this MedTech company used data to create $20,000,000 in pipeline for a new product launch](https://www.acuitymd.com/resources/case-studies/from-insights-to-impacts-how-this-medtech-company-used-data-to-create-20-000-000-in-pipeline-for-a-new-product-launch): A cardiovascular MedTech company entering the electrophysiology space used AcuityMD to navigate a new market and build $20M in pipeline.
- [How Aerin Medical turned purposeful training into 93% platform adoption](https://www.acuitymd.com/resources/case-studies/how-aerin-medical-turned-purposeful-training-into-93-platform-adoption): Aerin Medical partnered with AcuityMD to build an integrated commercial approach and surface territory-level intelligence that drove 93% platform adoption.
- [How better data and a trusted partnership changed this growth company's path](https://www.acuitymd.com/resources/case-studies/how-better-data-and-a-trusted-partnership-changed-this-growth-companys-path): A women's health MedTech company needed better data for a lean sales team. Learn how partnering with AcuityMD gave them the site-of-care coverage and market insight to compete.
- [How Intellijoint Surgical improved contract management to grow sales](https://www.acuitymd.com/resources/case-studies/how-intellijoint-surgical-improved-contract-management-to-grow-sales): Intellijoint Surgical used AcuityMD Contracts to make contract management a core growth lever, helping their team close faster and capture more revenue.
- [How Kuros Biosciences turned pipeline visibility into growth and expansion](https://www.acuitymd.com/resources/case-studies/how-kuros-biosciences-turned-pipeline-visibility-into-growth-and-expansion): Kuros Biosciences was growing fast but held back by static data. AcuityMD gave their team the pipeline visibility needed to scale with confidence.
- [How Olympus used AcuityMD to power their omnichannel strategy and increase customer engagement](https://www.acuitymd.com/resources/case-studies/how-olympus-used-acuitymd-to-power-their-omnichannel-strategy-and-increase-customer-engagement): Olympus leveraged AcuityMD to align its sales, marketing, and digital teams around a unified omnichannel commercial strategy.
- [How Pristine Surgical used AcuityMD to develop their first ASC product rollout](https://www.acuitymd.com/resources/case-studies/how-pristine-surgical-used-acuitymd-to-develop-their-first-asc-product-rollout): Pristine Surgical used AcuityMD to identify the right ambulatory surgery centers and surgeons for its first-ever ASC product rollout.
- [How Providence Medical Technology used a territory strategy to effectively scale their sales team](https://www.acuitymd.com/resources/case-studies/how-providence-medical-technology-used-a-territory-strategy-to-effectively-scale-their-sales-team): Providence Medical Technology used AcuityMD to refine its territory strategy, hire the right reps, and scale from product launch to commercial growth.
- [How Route 92 Medical is driving commercial excellence with AcuityMD](https://www.acuitymd.com/resources/case-studies/how-route-92-medical-is-driving-commercial-excellence-with-acuitymd): Route 92 Medical improved forecast accuracy from 63% to 97% and ramped reps faster with AcuityMD, creating a data-driven commercial engine to scale with confidence.
- [How Teleflex Interventional business unit used referral paths to develop a consultative sales strategy](https://www.acuitymd.com/resources/case-studies/how-teleflex-interventional-business-unit-used-referral-paths-to-develop-a-consultative-sales-strategy): Teleflex used AcuityMD Referral Pathways to identify high-prevalence BPH regions and develop a consultative approach to growing its interventional urology business.
- [How this growth company validated market opportunity and targeted conversions with AcuityMD data](https://www.acuitymd.com/resources/case-studies/how-this-growth-company-validated-market-opportunity-and-targeted-conversions-with-acuitymd-data): A first-in-kind MedTech company used AcuityMD to validate its total addressable market, identify early adopters, and help a small sales team ramp fast.
- [How to empower your sales team and drive adoption of new technology](https://www.acuitymd.com/resources/case-studies/how-to-empower-your-sales-team-and-drive-adoption-of-new-technology): NICO Corporation built a structured adoption playbook with AcuityMD to ensure its sales team consistently used the platform to drive results.
- [Revolutionizing sales operations and driving commercial excellence at Intrinsic Therapeutics](https://www.acuitymd.com/resources/case-studies/revolutionizing-sales-operations-and-driving-commercial-excellence-at-intrinsic-therapeutics): Intrinsic Therapeutics used AcuityMD to overhaul its sales operations, improve targeting accuracy, and build a more efficient commercial motion.
- [Top 100 MedTech company grows sales by over $2.2m and increases product access to rural areas with AcuityMD](https://www.acuitymd.com/resources/case-studies/top-100-medtech-company-grows-sales-by-over-2-2m-and-increases-product-access-to-rural-areas-with-acuitymd): A top-100 MedTech company used AcuityMD to identify untapped market opportunities and grow incremental sales by $2.2 million while expanding access to rural patients.

## Webinars

- [Strategies for Achieving Commercial Excellence](https://www.acuitymd.com/resources/webinars/strategies-for-achieving-commercial-excellence): MedTech commercial teams are working harder than ever to find and close deals. Learn how to move beyond outdated strategies and use data to drive commercial performance.
- [Why MedTech Companies Need to Move Beyond CRM to Optimize Sales and Strategy](https://www.acuitymd.com/resources/webinars/why-medtech-companies-need-to-move-beyond-crm-to-optimize-sales-and-strategy): Is your CRM showing you what opportunities you're missing? Explore why purpose-built commercial intelligence outperforms generic CRM for MedTech sales teams.
- [How to Identify KOLs for Your Product Launch](https://www.acuitymd.com/resources/webinars/how-to-identify-kols-for-your-product-launch): MedTech companies face an uphill battle when launching a new product. Learn how to find the right key opinion leaders and build a physician engagement strategy that drives adoption.
- [How to Leverage Your Physicians' Networks to Grow Sales](https://www.acuitymd.com/resources/webinars/how-to-leverage-your-physicians-networks-to-grow-sales): Peer-to-peer influence is the most powerful force in physician decision-making. Learn how MedTech reps can map and activate physician networks to accelerate growth.
- [Making Strategic Decisions with Longitudinal Patient Data](https://www.acuitymd.com/resources/webinars/understanding-your-market-making-strategic-decisions-with-longitudinal-patient-data): Many companies struggle to understand the referral pathways that influence their product's purchase and usage. Learn how longitudinal patient data reveals the full picture.
- [How to Prepare for MedTech Conference Season](https://www.acuitymd.com/resources/webinars/how-to-prepare-for-medtech-conference-season): Conferences are one of the few places MedTech reps can still get in front of physicians. Learn how to prepare, prioritize, and follow up to maximize your ROI.
- [Stop Leaving Money on the Table with Inefficient Contract Management](https://www.acuitymd.com/resources/webinars/stop-leaving-money-on-the-table-with-inefficient-contract-management): 100% of MedTech executives say they're not maximizing the value of their contracts. Learn how to improve compliance, close rates, and contract revenue with better data.
- [How to Sync Marketing and Sales Around Your Product Launch](https://www.acuitymd.com/resources/webinars/how-to-sync-marketing-and-sales-around-your-product-launch): A product launch is only as strong as the alignment behind it. Learn how MedTech organizations can build the cross-functional coordination needed to win at launch.
- [How to Get a Physician to Open Your Email](https://www.acuitymd.com/resources/webinars/how-to-get-a-physician-to-open-your-email): Healthcare providers are less accessible than ever. Learn the strategies MedTech reps use to write emails that physicians actually open, read, and respond to.
- [How to Cross-Sell Effectively](https://www.acuitymd.com/resources/webinars/how-to-cross-sell-effectively): Cross-selling to existing customers is faster than starting cold. Learn how MedTech reps can use data and relationships to identify and close expansion opportunities.
- [How Olympus Used an Omnichannel Strategy to Increase Customer Engagement](https://www.acuitymd.com/resources/webinars/how-olympus-used-an-omnichannel-strategy-to-increase-customer-engagement): Olympus took inspiration from companies like Amazon and Disney to elevate their customer engagement strategy across sales, marketing, and digital channels.
- [How AcuityMD Can Speed Product Adoption and M&A](https://www.acuitymd.com/resources/webinars/how-acuitymd-can-speed-product-adoption): Successfully launching a product is critical for pre-commercial companies looking to build revenue or attract acquirers. Learn how AcuityMD accelerates product adoption.
- [How MedTech Companies Are Leaving Money on the Table with Inefficient Contract Management](https://www.acuitymd.com/resources/webinars/how-medtech-companies-are-leaving-money-on-the-table): On-contract opportunities close faster because they require fewer procurement steps. Learn how to build a contract strategy that captures more of your available revenue.

## Podcasts

- [Democratizing MedTech Innovation: The Impact of AI and Automation](https://www.acuitymd.com/resources/podcasts/democratizing-medtech-innovation-the-impact-of-ai-and-automation): Exploring how AI and automation are democratizing MedTech innovation and reshaping commercial strategy for device companies.
- [From Data to Decisions: Powering Growth in MedTech](https://www.acuitymd.com/resources/podcasts/from-data-to-decisions-powering-growth-in-medtech): How MedTech companies can turn commercial data into actionable decisions that drive growth and improve sales performance.
- [Turning Market Shifts into Field Action](https://www.acuitymd.com/resources/podcasts/turning-market-shifts-into-field-action): How MedTech commercial teams translate macro market shifts into targeted field strategies and territory-level action.

## Press Releases

- [AcuityMD Lands $80 Million in New Funding to Fuel AI Innovation in the MedTech Industry](https://www.acuitymd.com/company/press-releases/acuitymd-lands-80-million-in-new-funding-to-fuel-ai-innovation-in-medical-device-medtech-industry): AcuityMD announced $80 million in new funding to advance its AI platform for MedTech and accelerate commercial intelligence for the medical device industry.
- [6 of the top 10 medical device manufacturers rely on AcuityMD's commercial intelligence platform to modernize operations, drive revenue](https://www.acuitymd.com/company/press-releases/6-of-the-top-10-medical-device-manufacturers-rely-on-acuitymds-commercial-intelligence-platform-to-modernize-operations-drive-revenue): Six of the top 10 MedTech manufacturers now use AcuityMD, joining more than 200 companies leveraging the platform to modernize commercial operations.
- [AcuityMD Announces AcuityMD for Salesforce on Salesforce AppExchange](https://www.acuitymd.com/company/press-releases/acuitymd-announces-acuitymd-for-salesforce-on-salesforce-appexchange): AcuityMD is now on Salesforce AppExchange, letting MedTech commercial teams integrate market intelligence directly into their CRM workflows.
- [AcuityMD Presents New Outpatient Spinal Surgery Data at American Academy of Orthopaedic Surgeons (AAOS) Annual Meeting](https://www.acuitymd.com/company/press-releases/acuitymd-presents-new-outpatient-spinal-surgery-data-at-american-academy-of-orthopaedic-surgeons-aaos-annual-meeting): AcuityMD is presenting at AAOS 2025 on the 8% annual growth in outpatient spinal surgery and how data can help spine companies find the opportunity.
- [AcuityMD expands Care Journeys solution with enhanced physician referral networks to increase patient access to MedTech innovations](https://www.acuitymd.com/company/press-releases/acuitymd-expands-care-journeys-solution-with-enhanced-physician-referral-networks-to-increase-patient-access-to-medtech-innovations): AcuityMD has enhanced Care Journeys with Referral Pathways, helping MedTech teams map patient referral networks to find upstream influencers and grow sales.
- [AcuityMD increases annual revenue by 300+%; customer and staff growth by 250%](https://www.acuitymd.com/company/press-releases/acuitymd-increases-annual-revenue): AcuityMD closed 2022 with significant growth across revenue, headcount, and customer count, tripling ARR and expanding the team.
- [AcuityMD launches 'Care Journeys' to help MedTech companies speed delivery of breakthrough innovation to the right patients](https://www.acuitymd.com/company/press-releases/acuitymd-launches-care-journeys-to-help-medtech-companies-speed-delivery-of-breakthrough-innovation-to-the-right-patients): AcuityMD Care Journeys helps MedTech commercial teams demonstrate product value using longitudinal patient data to accelerate adoption.
- [AcuityMD launches 'Pipeline' to enable MedTech commercial teams to forecast with accuracy and improve sales planning](https://www.acuitymd.com/company/press-releases/acuitymd-launches-pipeline-to-enable-medtech-commercial-teams-to-forecast-with-accuracy-and-improve-sales-planning): AcuityMD has launched Pipeline, giving MedTech commercial teams a dedicated module for sales forecasting, opportunity management, and revenue planning.
- [AcuityMD makes the Forbes' 2025 "Next Billion-Dollar Startups" list](https://www.acuitymd.com/company/press-releases/acuitymd-makes-the-forbes-2025-next-billion-dollar-startups-list): AcuityMD has been named to the Forbes 2025 Next Billion-Dollar Startups list, one of 25 venture-backed U.S. companies most likely to reach a $1 billion valuation.
- [AcuityMD raises $31M in Series A funding](https://www.acuitymd.com/company/press-releases/acuitymd-raises-31m-in-series-a-funding): AcuityMD has raised $31 million in Series A funding led by Redpoint to expand its commercial intelligence platform for the medical device industry.
- [AcuityMD secures $45m in Series B funding to expand its commercial intelligence platform to medical technology manufacturers](https://www.acuitymd.com/company/press-releases/acuitymd-secures-45m-in-series-b-funding-to-expand-its-commercial-intelligence-platform-to-medical-technology-manufacturers): AcuityMD has secured $45 million in Series B funding to expand its commercial intelligence platform for medical technology manufacturers.
- [AcuityMD signs 300th MedTech customer, Teleflex](https://www.acuitymd.com/company/press-releases/acuitymd-signs-300th-medtech-customer-teleflex): AcuityMD closed 2024 by signing its 300th MedTech customer, launching two products, and earning recognition on Forbes Next Billion-Dollar Startups.
- [AcuityMD signs Miach Orthopedics, now over 100 medical device customers](https://www.acuitymd.com/company/press-releases/acuitymd-signs-miach-orthopedics-now-over-100-medical-device-customers): AcuityMD has reached 100 medical device customers, with the platform having helped top reps achieve over 25% sales growth.
- [Dilon Technologies selects AcuityMD platform to accelerate its preventative breast cancer surgery devices to more oncologists](https://www.acuitymd.com/company/press-releases/dilon-technologies-selects-acuitymd-platform-to-accelerate-its-preventative-breast-cancer-surgery-devices-to-more-oncologists): Dilon Technologies has selected AcuityMD to identify the right oncologists and facilities for its molecular breast imaging technology.
- [Electromedical Products International (EPI) expands access of unique medical technology to veterans experiencing anxiety, insomnia, pain](https://www.acuitymd.com/company/press-releases/electromedical-products-international-epi-expands-access-of-unique-medical-technology-to-veterans-experiencing-anxiety-insomnia-pain): AcuityMD has partnered with EPI to expand access to Alpha-Stim, an FDA-cleared device for anxiety and insomnia, for veterans across the U.S.
- [FEMselect breaks into U.S. Market with AcuityMD to speed market access for its minimally invasive women's health device](https://www.acuitymd.com/company/press-releases/femselect-breaks-into-u-s-market-with-acuitymd-to-speed-market-access-for-its-minimally-invasive-womens-health-device): FEMSelect is partnering with AcuityMD to break into the U.S. market, targeting physicians who treat pelvic floor disorders with its minimally invasive solution.
- [Intellijoint selects AcuityMD platform to accelerate commercialization of surgical navigation solution](https://www.acuitymd.com/company/press-releases/intellijoint-selects-acuitymd-platform-to-accelerate-commercialization-of-surgical-navigation-solution): Intellijoint Surgical selected AcuityMD to support the commercial launch of its hip and knee navigation solutions and grow its market presence.
- [LivsMed selects AcuityMD to accelerate adoption of Artisential Instruments for optimal results at less cost than robotics](https://www.acuitymd.com/company/press-releases/livsmed-selects-acuitymd-to-accelerate-adoption-of-artisential-instruments-for-optimal-results-at-less-cost-than-robotics): LivsMed has selected AcuityMD to solve its commercialization challenges and expand adoption of ArtiSential articulating laparoscopic instruments.
- [New Report Shows Increase in Colorectal Screenings at Ambulatory Surgery Centers (ASCs) Versus Hospitals](https://www.acuitymd.com/company/press-releases/new-report-shows-increase-in-colorectal-screenings-at-ambulatory-surgery-centers-ascs-versus-hospitals): AcuityMD data reveals a significant increase in colorectal screenings being performed at ASCs compared to traditional hospital settings.
- [New contracts solution for medical device industry accelerates sales cycles, increases revenues, and maximizes contract performance](https://www.acuitymd.com/company/press-releases/new-contracts-solution-for-medical-device-industry-accelerates-sales-cycles-increases-revenues-and-maximizes-contract-performance): AcuityMD Contracts reduces missed opportunities and improves close rates for MedTech companies managing GPO, IDN, and facility agreements.
- [Olympus adopts AcuityMD across the enterprise to power an expanding omnichannel engagement strategy](https://www.acuitymd.com/company/press-releases/olympus-adopts-acuitymd-across-the-enterprise-to-power-an-expanding-omnichannel-engagement-strategy): Top-20 MedTech company Olympus has adopted AcuityMD across the enterprise to power a growing omnichannel customer engagement strategy.
- [Preceptis Medical selects AcuityMD for expansion of breakthrough in-office pediatric ear tube device](https://www.acuitymd.com/company/press-releases/preceptis-medical-selects-acuitymd-for-expansion-of-breakthrough-in-office-pediatric-ear-tube-device): Preceptis Medical selected AcuityMD to expand access to its Hummingbird® system, giving more families a proven in-office alternative for pediatric ear tubes.
- [Pristine Surgical selects AcuityMD MedTech commercial intelligence platform to launch first-in-class product and expand into new markets](https://www.acuitymd.com/company/press-releases/pristine-surgical-selects-acuitymd-medtech-commercial-intelligence-platform-to-launch-first-in-class-product-and-expand-into-new-markets): Pristine Surgical has selected AcuityMD to power market launch for its first-in-class endoscopy product and expand into new specialties.
- [Profound Medical standardizes on AcuityMD intelligence platform for MedTech as foundation for growing organization](https://www.acuitymd.com/company/press-releases/profound-medical-standardizes-on-acuitymd-intelligence-platform-for-medtech-as-foundation-for-growing-organization): Profound Medical has standardized on AcuityMD to bring its incision-free, radiation-free robotic prostate treatment to more patients across the U.S.
- [Spark Biomedical & AcuityMD partner to treat opioid use](https://www.acuitymd.com/company/press-releases/spark-biomedical-acuitymd-partner-to-treat-opioid-use): Spark Biomedical has partnered with AcuityMD to accelerate access to its FDA-cleared opioid withdrawal device, now in use at VA medical centers.
- [Survey reveals 100% of MedTech executives say poor contract management causes revenue to be left on the table](https://www.acuitymd.com/company/press-releases/survey-reveals-100-of-medtech-executives-say-poor-contract-management-causes-revenue-to-be-left-on-the-table): A new survey finds 100% of MedTech executives say poor contract management costs them revenue, while 80% call contracts one of their most important growth levers.

## Blog Posts

- [10 ways to sell medical devices and supplies](https://www.acuitymd.com/resources/blog/10-ways-to-sell-medical-devices-and-supplies): Selling medical devices takes product knowledge, relationship skills, and strategy. Discover 10 proven approaches to build a stronger, more consistent MedTech sales practice.
- [11 helpful strategies for marketing your medical device](https://www.acuitymd.com/resources/blog/11-helpful-strategies-for-marketing-your-medical-device): Marketing a medical device starts with a trusted brand. Discover 11 strategies for reaching physicians, building credibility, and driving awareness in a regulated market.
- [3 ways medtech sales reps stand out to surgeons](https://www.acuitymd.com/resources/blog/3-ways-medtech-sales-reps-stand-out-to-surgeons): A practicing surgeon shares three things that make MedTech sales reps stand out and earn time in a demanding clinical environment.
- [5 steps to operationalize commercial excellence in MedTech](https://www.acuitymd.com/resources/blog/5-steps-to-operationalize-commercial-excellence-in-medtech): Working smarter beats working harder in MedTech sales. Discover five data-focused strategies to improve targeting, forecasting, and commercial execution.
- [A look back at Flywheel 2024](https://www.acuitymd.com/resources/blog/a-look-back-at-flywheel-2024): Flywheel 2024 brought MedTech commercial leaders to Minneapolis for a day of market insights and best practices that's shaping how teams sell in 2025 and beyond.
- [A new view into how medical technology can impact patient care](https://www.acuitymd.com/resources/blog/a-new-view-into-how-medical-technology-can-impact-patient-care): AcuityMD Insights gives MedTech teams a new lens on how their products are reaching patients and driving real outcomes across care settings.
- [AI agents will transform MedTech](https://www.acuitymd.com/resources/blog/ai-agents-will-transform-medtech): AI agents are moving beyond analysis to taking action in MedTech. AcuityMD shares why agentic AI is set to fundamentally reshape how commercial teams operate.
- [AI governance in healthcare: What the AMA's new policy means for MedTech sales and adoption](https://www.acuitymd.com/resources/blog/ai-governance-in-healthcare-what-the-amas-new-policy-means-for-medtech-sales-and-adoption): The AMA's new AI governance policy will shape how healthcare adopts AI. Learn what this means for MedTech sales teams and device companies building AI-powered solutions.
- [AI is changing how MedTech reps sell](https://www.acuitymd.com/resources/blog/ai-is-changing-how-medtech-reps-sell): MedTech reps use ChatGPT 10x more than any CRM. See how they're using AI to prep smarter — and why purpose-built MedTech AI is the next step.
- [ASC quality and cost of care](https://www.acuitymd.com/resources/blog/asc-quality-and-cost-of-care): ASCs deliver quality, cost-effective care with lower readmission rates, yet many Medicare patients still face barriers accessing these facilities.
- [Accelerating adoption of medical technology, together with you](https://www.acuitymd.com/resources/blog/accelerating-adoption-of-medical-technology-together-with-you): AcuityMD's inaugural Flywheel Conference proved that turning data into action creates momentum that simplifies workflows and accelerates revenue growth.
- [Acute care: What is it and how does it work?](https://www.acuitymd.com/resources/blog/acute-care-what-is-it-and-how-does-it-work): Acute care is designed for conditions that need immediate medical attention. Learn about the different settings and how they affect MedTech sales strategy.
- [Ambulatory surgery center accessibility in the USA](https://www.acuitymd.com/resources/blog/ambulatory-surgery-center-accessibility-in-the-usa): Ambulatory Surgery Centers offer a safer, more affordable alternative to hospital care, but patient access varies widely across regions and specialties.
- [CMS data shows strong - but uneven - ASC growth for colorectal procedures](https://www.acuitymd.com/resources/blog/cms-data-shows-strong-but-uneven-asc-growth-for-colorectal-procedures): Colorectal procedures are growing rapidly in ASC settings, but adoption is uneven. AcuityMD analyzes CMS data to reveal where the opportunity is largest.
- [Competitive physician hiring is reshaping your territory. Here's how to make the first move.](https://www.acuitymd.com/resources/blog/competitive-physician-hiring-is-reshaping-your-territory-heres-how-to-make-the-first-move): Physician shortages are accelerating competitive hiring across MedTech sales territories. Learn how to track provider movement and get ahead of the change.
- [Designing with empathy: My career journey at AcuityMD](https://www.acuitymd.com/resources/blog/designing-with-empathy-my-career-journey-at-acuitymd): Designing for MedTech reps means building for people on the move, not people at desks. See how AcuityMD's empathy-driven design philosophy shapes every product decision.
- [Four pillars for a successful MedTech market product launch](https://www.acuitymd.com/resources/blog/four-pillars-for-a-successful-medtech-market-product-launch): Launching a MedTech product is expensive and high-stakes. Discover the four pillars that leading companies use to execute successful market launches.
- [Geographic disparities in the rise of orthopaedic ASCs](https://www.acuitymd.com/resources/blog/geographic-disparities-in-the-rise-of-orthopaedic-ascs): Orthopaedic surgery is shifting rapidly to ASCs, but not evenly across all states. Explore the geographic disparities and what they mean for your sales territory strategy.
- [Health systems are cutting costs. Here's how MedTech reps can still win.](https://www.acuitymd.com/resources/blog/health-systems-are-cutting-costs-heres-how-medtech-reps-can-still-win): Health systems are cutting costs under new tariffs and tighter reimbursements. Here's how MedTech reps can adapt their approach and keep winning in a constrained environment.
- [How AcuityMD's AI tools help MedTech teams improve forecast accuracy and performance](https://www.acuitymd.com/resources/blog/how-acuitymds-ai-tools-help-medtech-teams-improve-forecast-accuracy-and-performance): Most MedTech leaders admit forecasting is guesswork. Discover how AcuityMD's AI tools bring real accuracy to revenue forecasting and sales planning.
- [How MedTech companies are leaving money on the table with inefficient contract management](https://www.acuitymd.com/resources/blog/how-medtech-companies-are-leaving-money-on-the-table-with-inefficient-contract-management): 73% of MedTech executives expect contracts to drive over half their revenue. Learn why poor contract management is leaving millions on the table.
- [How MedTech companies can use AI to speed innovation and grow sales](https://www.acuitymd.com/resources/blog/how-medtech-companies-can-use-ai-to-speed-innovation-and-grow-sales): AI has transformed MedTech product development, but commercial applications lag behind. Learn how device companies can harness AI to grow faster.
- [How MedTech teams can demonstrate value with site of care reimbursement data](https://www.acuitymd.com/resources/blog/how-medtech-teams-can-demonstrate-value-with-site-of-care-reimbursement-data): Reimbursement data gives MedTech teams the financial context to prove product value as health systems plan for budget cuts and cost pressures.
- [How payer insights elevate your MedTech sales strategy](https://www.acuitymd.com/resources/blog/how-payer-insights-elevate-your-medtech-sales-strategy): Payer insights help MedTech teams identify which accounts have the strongest reimbursement coverage and the highest potential for new product adoption.
- [How tariffs and other barriers will affect medical device sales in 2025](https://www.acuitymd.com/resources/blog/how-tariffs-and-other-barriers-will-affect-medical-device-sales-in-2025): Tariffs and rapid policy shifts are challenging MedTech companies in 2025. Learn how device companies and their customers are navigating the uncertainty.
- [How to cross-sell effectively](https://www.acuitymd.com/resources/blog/how-to-cross-sell-effectively): Cross-selling to existing customers beats starting cold. Learn how MedTech reps can use established relationships and data to identify and close expansion opportunities.
- [How to get a physician to open your email](https://www.acuitymd.com/resources/blog/how-to-get-a-physician-to-open-your-email): Getting a physician to open your email requires more than a good subject line. Discover the strategies MedTech reps use to break through a crowded inbox.
- [How to identify KOLs for your product launch](https://www.acuitymd.com/resources/blog/how-to-identify-kols-for-your-product-launch): Key opinion leaders can make or break a MedTech product launch. Learn how to identify the right KOLs, build relationships early, and turn them into champions.
- [How to leverage your physicians' networks to grow sales](https://www.acuitymd.com/resources/blog/how-to-leverage-your-physicians-networks-to-grow-sales): In B2B MedTech, personal influence drives buying decisions. Learn how to map and leverage physician networks to grow product adoption and expand market reach.
- [How to position your MedTech company for today's bigger - but more selective - funding](https://www.acuitymd.com/resources/blog/how-to-position-your-medtech-company-for-todays-bigger-but-more-selective-funding): MedTech funding reached $3.7B in Q1 2025, but with fewer deals and higher scrutiny, standing out to investors requires a sharper commercial story than ever.
- [How to prepare for MedTech conferences](https://www.acuitymd.com/resources/blog/how-to-prepare-for-medtech-conferences): The best conference reps show up with data, not just business cards. Learn how MedTech sales teams can prepare for events to maximize conversations and conversions.
- [How to prove the clinical value of your product with real-world patient data](https://www.acuitymd.com/resources/blog/how-to-prove-the-clinical-value-of-your-product-with-real-world-patient-data): Value analysis committees demand proof of value. Learn how MedTech teams can use real-world patient data to make a compelling clinical and economic case.
- [How to sync marketing and sales around your product launch](https://www.acuitymd.com/resources/blog/how-to-sync-marketing-and-sales-around-your-product-launch): Product launches succeed when marketing and sales are aligned. Learn how MedTech companies can sync their commercial teams and execute with clarity.
- [How to win in MedTech: 5 key takeaways for achieving commercial excellence](https://www.acuitymd.com/resources/blog/how-to-win-in-medtech-5-key-takeaways-for-achieving-commercial-excellence): Commercial excellence can mean the difference between growth and stagnation. Here are five key takeaways for MedTech commercial leaders looking to outperform the market.
- [Inbound vs. outbound sales: What's the difference?](https://www.acuitymd.com/resources/blog/inbound-vs-outbound-sales-whats-the-difference): Inbound and outbound sales serve different purposes and work best in tandem. Learn the key differences and how to balance both in a MedTech commercial strategy.
- [Inpatient vs outpatient: What's the difference?](https://www.acuitymd.com/resources/blog/inpatient-vs-outpatient-whats-the-difference): Inpatient and outpatient care differ in billing, setting, and scope. Learn how these distinctions shape healthcare delivery and MedTech sales strategy.
- [MedTech deserves a commercial flywheel](https://www.acuitymd.com/resources/blog/medtech-deserves-a-commercial-flywheel): AcuityMD was built on a simple belief: MedTech companies deserve a commercial flywheel that accelerates revenue growth and compounds over time.
- [MedTech runs on context. Now AI does too.](https://www.acuitymd.com/resources/blog/medtech-runs-on-context-now-ai-does-too): AcuityMD is launching AcuityAI, built for MedTech commercial teams. Learn why general-purpose AI falls short and what a purpose-built foundation makes possible.
- [Our newest solution will accelerate revenue and improve your contract performance](https://www.acuitymd.com/resources/blog/our-newest-solution-will-accelerate-revenue-and-improve-your-contract-performance): AcuityMD Contracts is purpose-built to help MedTech companies maximize contract revenue by bringing contract intelligence into the commercial workflow.
- [Physicians are increasingly leaving private practice - how should MedTech sales reps adjust?](https://www.acuitymd.com/resources/blog/physicians-are-increasingly-leaving-private-practice---how-should-medtech-sales-reps-adjust): More physicians are leaving independent practice for hospitals and PE-backed groups. Learn how MedTech sales reps must adapt their outreach and relationship strategies.
- [Power up your MedTech sales strategy with AI](https://www.acuitymd.com/resources/blog/power-up-your-sales-strategy-with-ai): MedTech reps spend too much time on administrative tasks instead of selling. Discover how AI automates the busywork so your team can focus on closing.
- [Profit vs. nonprofit hospitals: What's the difference?](https://www.acuitymd.com/resources/blog/profit-vs-nonprofit-hospitals-whats-the-difference): Profit status shapes how hospitals operate, spend, and make purchasing decisions. Learn the key differences and what they mean for MedTech sales strategy.
- [State-by-state variability in the increase in outpatient spinal surgeries](https://www.acuitymd.com/resources/blog/state-by-state-variability-in-the-increase-in-outpatient-spinal-surgeries): Outpatient spine surgery is growing fast across the U.S. Explore state-by-state trends and what the shift away from inpatient settings means for device manufacturers.
- [Strategic spinoffs: Why some MedTech giants are choosing divestitures over diversification](https://www.acuitymd.com/resources/blog/strategic-spinoffs-why-some-medtech-giants-are-choosing-divestures-over-diversification): Large MedTech companies are increasingly shedding non-core assets to sharpen focus. Learn what this consolidation trend means for the competitive landscape.
- [Take the guesswork out of physician visits with AcuityMD HCP Schedules](https://www.acuitymd.com/resources/blog/take-the-guesswork-out-of-physician-visits-with-acuitymd-hcp-schedules): AcuityMD's HCP Schedules helps MedTech sales reps plan physician visits that actually happen, reducing wasted drop-ins and improving field efficiency.
- [The ASC opportunity in cardiac ablation after CMS approval](https://www.acuitymd.com/resources/blog/the-asc-opportunity-in-cardiac-ablation-after-cms-approval): CMS has opened cardiac ablation to ambulatory surgery centers for the first time, creating a significant market access opportunity for device companies in the space.
- [The ROI reality check: Making every dollar count for MedTech startups](https://www.acuitymd.com/resources/blog/the-roi-reality-check-making-every-dollar-count-for-medtech-startups): Proving ROI is critical in MedTech sales. Learn how to build a compelling return on investment case that resonates with value analysis committees and budget holders.
- [The future of healthcare: How AI is improving diagnosis, reducing burnout, and enhancing patient care](https://www.acuitymd.com/resources/blog/the-future-of-healthcare-how-ai-is-improving-diagnosis-reducing-burnout-and-enhancing-patient-care): AI is transforming diagnostics, care delivery, and clinical decision-making. Here's what MedTech sales teams need to know about where healthcare technology is headed.
- [Top 10 largest health systems in the U.S.](https://www.acuitymd.com/resources/blog/top-10-largest-health-systems-in-the-u-s): The U.S. health system landscape is vast and complex. Explore the ten largest health systems and understand what their size and structure means for MedTech sales.
- [Unlocking the complete referral network: How AcuityMD's new Referral Pathways and upstream Care Journeys features transform MedTech sales](https://www.acuitymd.com/resources/blog/unlocking-the-complete-referral-network-how-acuitymds-new-referral-pathways-and-upstream-care-journeys-features-transform-medtech-sales): AcuityMD's Referral Pathways helps reps map upstream referral networks, so MedTech teams can engage the PCPs driving patient flow before competitors do.
- [Using complex data to build a simple ROI case](https://www.acuitymd.com/resources/blog/using-complex-data-to-build-a-simple-roi-case): Building an ROI case for a novel commercial platform takes creative thinking. Learn how AcuityMD developed a clear, data-backed framework that resonates with MedTech buyers.
- [What AI actually means for MedTech sales](https://www.acuitymd.com/resources/blog/what-ai-actually-means-for-medtech-sales): AI is reshaping MedTech sales, but what does it actually mean for your team? AcuityMD CTO Robert Coe cuts through the noise with a practical, grounded perspective.
- [What are DRG codes & what are they used for?](https://www.acuitymd.com/resources/blog/what-are-drg-codes-what-are-they-used-for): DRG codes drive how hospitals are reimbursed for inpatient care. Learn what Diagnosis Related Group codes are and why they matter to MedTech commercial teams.
- [What is medical device sales?](https://www.acuitymd.com/resources/blog/what-is-medical-device-sales): Medical device sales is a rewarding and specialized field. Get the basics on how it works, who MedTech reps sell to, and what it takes to build a career in the industry.
- [What is territory management? 10 tips for sales reps](https://www.acuitymd.com/resources/blog/what-is-territory-management-10-tips-for-sales-reps): Effective territory management helps sales teams work smarter and reach more customers. Explore 10 practical tips to optimize coverage, prioritization, and performance.
- [What types of tools do doctors typically use?](https://www.acuitymd.com/resources/blog/what-types-of-tools-do-doctors-typically-use): Knowing what tools physicians rely on depends heavily on their specialty. Explore the key instruments and technologies used across major medical disciplines.
- [Who are the largest healthcare companies in 2023?](https://www.acuitymd.com/resources/blog/who-are-the-largest-healthcare-companies-in-2023): Explore the largest and most influential healthcare companies in the world and learn how they shape the systems that deliver care and purchase medical technology.
- [Why MedTech companies need to move beyond CRM to optimize sales and strategy](https://www.acuitymd.com/resources/blog/why-medtech-companies-need-to-move-beyond-crm-to-optimize-sales-and-strategy): Standard CRM platforms fall short for MedTech sales teams. Discover why device companies need purpose-built commercial intelligence to compete and grow.
- [You won't just build features, you'll build your career - ownership and autonomy at AcuityMD](https://www.acuitymd.com/resources/blog/you-wont-just-build-features-youll-build-your-career---ownership-and-autonomy-at-acuitymd): AcuityMD engineer Simon Labute shares why our culture of ownership and autonomy makes it one of the best places to grow a career in MedTech technology.