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For patients diagnosed with both obesity and knee osteoarthritis, TKA procedures have plateaued since 2023, while GLP-1 use has grown sharply.

I wish I’d had AcuityAI to help me verify providers’ claims about their procedure volumes, leverage providers’ relationships with one another to win more business, and identify at-risk accounts before it was too late.

Introducing the free tool that gives you a list of the highest-volume HCPs in the specialty and territory of your choice.

We analyzed more than 32,000 AI prompts from MedTech commercial teams to uncover how they're really using AI in the field. The results reveal five key workflows shaping the future of MedTech sales.

The 2026 CPT update introduces one of the largest sets of coding changes in recent years, with major implications for cardiovascular, orthopedic, neurosurgery, hearing devices, and AI-enabled technologies.

Healthcare doesn't stand still, and commercial systems can't either. Discover why AI is accelerating MedTech's shift from systems of record to systems of commercial intelligence built on trusted healthcare intelligence.

New research report based on a survey of 150 MedTech sales reps reveals AI usage, challenges, and opportunities.

Discover the data foundation, context, governance, and engineering required to build AI that MedTech commercial teams can trust every day.

Unlike encounter-level data, which captures a single interaction, longitudinal data reveals the full arc of a patient's path, from initial diagnosis through treatment, outcomes, and follow-on care.

In the MedTech world, AI can help, but only with the right foundation. We've spent years building that foundation at AcuityMD. Today, we're putting it to work.

MedTech reps are already adopting AI on their own, spending 10x more time in ChatGPT than any CRM. Here's how they're using it to prepare smarter — and why purpose-built MedTech AI is the next step.

The Centers for Medicare and Medicaid Services (CMS) has unlocked a big opportunity, allowing certain cardiac ablation procedures in ambulatory surgery centers (ASCs) for the first time.

HCP Schedules gives MedTech sales teams the confidence to plan physician visits that actually happen—turning missed drop-ins into productive, high-impact conversations.

Simon Labute, Staff Software Engineer, Applications, explains why he loves working at AcuityMD, the ownership and room to grow he has on his projects, and how our culture is different than any other place he's been before.

What companies are in the healthcare field? AcuityMD discusses some of the largest and most influential, including why they make such a difference.

CRM platforms have long been the go-to tool for sales and marketing teams to track their sales cycles and activities. However, they often fail to deliver real value, especially in MedTech.

Establishing sales territories should be a top priority to help optimize your results and empower your sales representatives.

Sometimes you realize that you have to make something that doesn’t exist at all. Then the challenge for data analysts, designers, and developers is not just figuring out how to fill a blank canvas, but how to create the canvas itself.

Knowing the specialty and subspecialty of a medical professional is the best way to determine what tools they use and what they may need.

Are you thinking of jumping into the medical device sales field but don’t know where to start? Learn the basics and get some tips with AcuityMD.

MedTech sales reps that want to create educational events or marketing campaigns that connect PCPs to the HCPs offering their newest treatment have no way to know who to target without a lot of legwork or guesswork.

Discover what DRG codes are and how they're used in the healthcare industry. Learn how these codes impact patient care and hospital reimbursement.

AI is everywhere right now, from funding announcements and product launches to an endless stream of demos promising transformational change. What could an AI-powered MedTech rep’s day actually look like in the near future?

How a medical system is built can help show how this idea shapes healthcare. Keep reading for the largest health systems in the U.S.

MedTech sales reps are burdened with too many manual tasks that take valuable time away from actually selling. AI can help reps by automating these tasks.

Bringing a new medical device to market is one of the most expensive and time-intensive endeavors in all of business. For startup and growth-stage companies with limited runway remaining, this is where dreams either become terrific realities or expensive failures.

For-profit and nonprofit hospitals play a role in American healthcare. Read on to learn more about both types of hospitals.

Advancements in minimally invasive surgical technologies can significantly reduce healthcare costs, presenting a compelling case for the continued growth and adoption of outpatient spine surgery.

Artificial intelligence in healthcare is no longer just a future possibility. It's already fundamentally changing how medical professionals deliver care and how patients experience treatment.

Some MedTech giants are looking to streamline their diverse portfolios, spinning some divisions off into new companies.

Even veteran reps who know their territories inside and out have to work harder than ever to stay on top of the latest trends.

The most effective sales reps prepare for events the same way they would prepare for a big pitch. They show up armed with insights about the needs of certain healthcare providers and how their product provides a unique solution to their challenges.

When deciding between inbound or outbound sales strategies, consider a combination of both to successfully generate and convert leads.

AcuityMD Contracts is the first and only contract management solution built to help MedTech companies maximize contract revenue. It puts contract intelligence directly in front of sales teams to focus on high-yield opportunities and close deals faster.

Interacting with Medical Technology is a deeply personal experience. By solving the business challenges MedTech companies face, we can help solve these deeply personal challenges that millions of patients face every day.

Inpatient and outpatient care are two types of care delivered differently and billed differently in healthcare settings.

Emails are quickly becoming your best chance to get a foot in the door. But there’s no doubt you’ve heard over and over that nobody opens emails. So how are you supposed to resolve this conflict?

It's critical to get the transition to commercialization right. Marketing, sales, sales ops, R&D, finance, supply chain, leadership, and advisory boards are all stakeholders and they all need to be singing from the same sheet of music to get a product launch right.

The rules of MedTech sales have changed. Innovative new treatments still capture attention, but the increased scrutiny that comes with value analysis committees and value based care programs mean that MedTech companies need to prove the impact of new technologies with hard data.

The complexity of MedTech sales cycle - with its long timelines, purchasing decisions influenced by diverse stakeholders, and compliance issues - make commercial excellence a top priority.

93% of people prefer personal influences in their buying decision. How can you leverage this information in B2B MedTech sales?

MedTech funding surged to $3.7B in Q1 2025 with larger deals but fewer investments. Learn how to position your company for today's selective market.

Taking a new product to the commercialization stage is an exciting time for any company, whether a small startup or a global giant. But it’s also a time fraught with risk, and a launch that fizzles out can have a severe negative impact on an organization.

Cold calling new prospects is like going on a blind date. Sure, it can be useful at times and it might actually lead to something long term, but more often than not, you’re repeatedly starting over from scratch. An effective cross-selling strategy can increase revenue and shorten sales cycles.

AcuityMD has been closely following the trend of surgeries shifting away from hospital-based settings into freestanding ASCs.

With increased tariffs and looming cuts to Medicare and Medicaid, many healthcare executives are revising their long-term strategies. Financial sustainability is no longer a background concern; it’s the primary lens through which many decisions are made.

Insights into how payers are reimbursing certain procedures and providers enables MedTech companies to focus on the opportunities with the highest potential for product adoption and revenue growth.

Health systems, MedTech companies, and payers are all being challenged to gauge the financial and clinical impacts of recent tariff announcements.

Reimbursement data gives MedTech teams the financial context needed to prove their product's value to hospitals and health systems. As hospitals and health systems revise their budgets to plan for upcoming CMS cuts, this has become a critical factor for evaluating MedTech.

Securing contracts with IDNs and GPOs is becoming more important for MedTech companies in order to maximize sales. Unfortunately, most companies don’t have a plan or process that allows them to tap into the potential revenue of these contracts.

While AI has already transformed product development and clinical applications, its potential for commercial transformation remains largely untapped.

Even the most experienced leaders often just have historical data that doesn’t show what’s coming next. MedTech commercial teams need a fundamentally better way to set goals and track performance; one that doesn’t create unneeded stress or lead to missed quarters.

Successfully introducing a product into the MedTech market can be challenging. Now, experts are carving out a clearer pathway.

We analyzed CMS data in our proprietary model to learn if procedures linked to colorectal health are becoming more common in ASCs.

Physician shortages have been an issue for years, and the problem is projected to only get worse. It’s also been noted that more physicians are leaving their private practices behind. These factors and others are contributing to a new emerging trend - competitive hiring.

Picture your user opening a tiny laptop in a hospital parking lot, trying to decide whether to spend the next two hours driving directly north or taking a detour to another doctor on the way. If your product doesn’t give them clarity at that moment, it fails.

ASCs deliver quality, cost-effective care with lower readmission rates, yet many Medicare patients still face barriers accessing orthopaedic procedures.

Ambulatory Surgery Centers offer a safer, more affordable alternative to hospital care, but patient access varies widely by state and geography across the U.S.

The AMA’s new AI governance policy will shape how healthcare organizations adopt AI. What does this mean for MedTech sales teams, healthcare adoption strategies, and the future of AI in medical devices?

Acute care treats medical conditions that require immediate intervention. Which acute care setting is right for you? Find out below!

At our inaugural Flywheel Conference, our customers showed that converting data into easily usable, actionable insight creates momentum that not only simplifies workflows – it propels your business.

It can be tough to connect with a doctor and convert them. As a doctor, here are three things I look for when deciding to meet and work with a rep.

AcuityMD Care Journeys is a first-of-its-kind experience that shows a full view of longitudinal patient data to provide a clear understanding of the journey for patients with complex clinical histories.

Flywheel is quickly becoming the event for MedTech commercial leaders to stay ahead of market trends and take the latest best practices back to their organizations, and we know it’s going to get bigger and better every year.

At AcuityMD we've been bullish on AI since the launch of our very first entity resolution algorithm. But we've been blown away by how quickly agentic AI, AI that takes action proactively, is reshaping how we can build new products.

MedTech sales today isn't about working harder, it's about working smarter. These five data-focused strategies can transform commercial teams, helping them outshine the competition.

Marketing your medical device begins and ends with establishing a trustworthy and dependable brand that appeals to a mass market.

To sell medical devices and supplies, understand why your product is necessary and how it works to better sell to healthcare professionals.