Bringing Together Commercial Leaders in MedTech

Tuesday, September 24, 2024 | Minneapolis, MN
AcuityMD Flywheel 2024 is the only event where commercial MedTech leaders come together to learn how to stay ahead of market trends and build a high-performance company.

Featured Panel

Navigating the MedTech Investment Landscape

Securing capital and forming strategic partnerships are crucial at multiple stages of a MedTech company’s growth. This panel will bring together strategic leaders and investors as they share how companies can effectively attract and secure funding from inception through to market entry and beyond. They'll also highlight the importance of early planning for mergers and acquisitions (M&A) and partnerships, providing a roadmap for companies to align with larger organizations and better position themselves for successful exits or accelerated growth.

Greg Banker
Partner, Vensana Capital
Duke Rohlen
CEO & Managing Director, Ajax Health
Erik Anderson
President, Breast & Skeletal Health Solutions, Hologic, Inc.


Merit Medical’s Strategies to Maximize Opportunities and Recapture Business

Merit Medical’s endoscopy team suddenly found themselves responsible for selling a product outside of their current call points. Hear Niki Kennedy, VP of Sales at Merit Medical Endoscopy, share how they used AcuityMD to get a more accurate picture of surgical procedure volumes and identify opportunities for expansion within their accounts. Learn how, armed with this new information, the team was able to optimize territories and recapture business from competitors.

Intrinsic's Tips for Transforming Sales Ops to a Strategic Partner

MedTech sales operations teams often work on time-consuming tasks such as CRM management and data requests, but that’s essentially just “the basics.” In this session, Ralph Beentjes, Vice President Sales Operations & Customer Relations at Intrinsic Therapeutics, shares how, with the right mix of technology and high-quality data, sales ops teams can play a more strategic role in their company’s growth, elevate their partnership with sales, and have the bandwidth to lead more innovative, forward-thinking projects. 

How Intellijoint Improved Contract Management to Grow Sales

Intellijoint, a high-growth orthopedics company, needed a better way to manage their contracts and share information with their field teams. They decided to implement AcuityMD Contracts as an early adopter to streamline this process. Alex McLachlan, VP of Sales at Intellijoint, will walk through how deploying Contracts to their sales teams has improved both targeting and opportunity management, leading to faster sales cycles and better opportunity management. 

Moving from a Legacy CRM to AcuityMD Pipeline

Many companies struggle with CRM implementation and adoption. Hear how this top 10 MedTech company moved off of Salesforce and onto AcuityMD Pipeline to track opportunities and get an end-to-end view of their sales cycle. They’ll also walk through how they got their sales team to adopt and consistently use this new module, expanding their opportunities and landing more revenue.

How High-growth LivsMed Deployed an Enterprise-wide Software Strategy

LivsMed provides wristed articulating robotic instruments that offer tremendous value for complicated surgeries in laparoscopic and robotic-assisted surgery. However, finding the right surgeons and procedures was difficult for their lean sales team. Learn how they went live with AcuityMD Targeting, then quickly expanded their investment to encompass the entire AcuityMD platform, including managing their pipeline and operationalizing their contracts so they can scale effectively.

Bridging the Gap between MedTech Sales and Customer Needs

For a medtech company to be successful, sales needs to be one step ahead of their customer needs. That can be challenging with so many moving pieces, disparate data, and competing priorities. Hear how one Fortune 500 medical device company aligned their focus by using AcuityMD to prioritize targets, guide territory planning, set and manage quotas, and more. Hear how Sales Manager Danielle D'Amico arms her team with better insights to ensure cross-team alignment and hit company goals.


Niki Kennedylinkedin
Senior Vice President, Merit Endoscopy
Merit Medical
Alex McLachlanlinkedin
US Director, Commercial
Intellijoint Surgical
Stephen Jarrellslinkedin
Vice President, Strategic Marketing
Ralph Beentjeslinkedin
Vice President, Sales Operations and Customer Relations
Intrinsic Therapeutics
Danielle D'Amicolinkedin
Sales Manager
Fortune 500 Medical Device Company
Mike Monovoukaslinkedin
CEO and Co-founder
Alex Wakefieldlinkedin
Chief Revenue Officer
Ross Feinsteinlinkedin
VP of Product
Robert Coelinkedin


MONDAY, Sept 23, 2024
Welcome Reception
5 - 7 p.m. at Apothecary (located off the lobby of The Lofton Hotel)
TUESDAY, Sept 24, 2024
Opening Remarks
9:30 a.m. with Alex Wakefield, Chief Revenue Officer at AcuityMD
9:40 a.m. with Mike Monovoukas, CEO and Co-founder at AcuityMD
Navigating the MedTech Investment Landscape
10 a.m. Panel Discussion
A conversation with Greg Banker, Partner at Vensana Capital, Duke Rohlen, CEO at Ajax Health and Erik Anderson, Division President, Breast & Skeletal Health at Hologic, Inc.
11 a.m.
Merit Medical’s Strategies to Maximize Opportunities and Recapture Business
11:15 a.m. with Niki Kennedy, Senior Vice President at Merit Endoscopy
Intrinsic's Tips for Transforming Sales Ops to a Strategic Partner
11:45 a.m. with Ralph Beenjes, Vice President, Sales Operations and Customer Relations at Intrinsic Therapeutics
12:15 a.m.
Moving from a Legacy CRM to AcuityMD Pipeline
1:30 p.m. with Vince Fath, VP Americas - Advanced Surgery at Baxter
Bridging the Gap between MedTech Sales and Customer Needs
2 p.m. with Danielle D'Amico, Sales Manager with a Fortune 500 Medical Device Company
2:30 p.m.
How High-Growth LivsMed Deployed an Enterprise-wide Software Strategy
2:45 p.m. with Steve Jarrells, Vice President, Strategic Marketing at LivsMed
How Intellijoint Improved Contract Management to Grow Sales
3:15 p.m. with Alex McLachlan, US Director, Commercial at Intellijoint Surgical
The Role of AI in Medtech
3:45 p.m. with Robert Coe, CTO and Co-founder at AcuityMD
AcuityMD Roadmap
4 p.m. with Ross Feinstein, VP of Product at AcuityMD
The Venue

The Lofton Hotel

601 N 1st Ave, Minneapolis
Book Your Room
Don't miss our evening event

Casino Night

Join us as we close out Flywheel 2024 with poker games, blackjack, and a world-class magician. Robb Weinstock has been performing corporate close-up magic for over 20 years. In addition to winning five state championships for his comedic patter and highly technical sleight-of-hand magic, Robb performed for 8 years with the Spike & Hammer comedy magic team which he co-created with Las Vegas headliner Mike Hammer. 

He is a performing member at Hollywood’s World Famous Magic Castle in which he won an unprecedented two back-to-back close-up strolling magic competitions against the best in the industry in 2016.


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