Turn patient journey insights into revenue growth. Target accounts precisely, pitch your product’s value with data, and unlock referral network opportunities.
Position yourself as a consultative partner by helping HCPs uncover gaps in their referral pathways, optimize existing ones, and disrupt referring patterns from nearby PCPs via targeted outreach and education.
Discover the upstream referrers that diagnose the most relevant patients in an area, and observe referral patterns to the HCP offering your treatment. Disrupt referral patterns by ensuring that your upstream education reaches the most relevant and highest value PCPs.
Care Journeys captures doctors who are influencing a patient on their path to receiving treatment, but not formally referring that patient—uncovering trends most HCPs don’t know exist. Stand out by providing consultative value using this never-before-seen data.
See how referral pathways change over time and measure the impact of your upstream referrer product education initiatives.
Build compelling pitches that connect your product directly to the business outcomes healthcare leaders care about most.
Show HCPs and sites of care where they're retaining or losing patients for specific treatments. Group by IDN, generate visually compelling reports, and compare care journeys in real-time to build the strongest ROI case for each account.
Demonstrate the clinical impact of adopting your technology on patient outcomes using insights on readmissions, infection rates, and other adverse outcomes from the use of status-quo technologies.
Quantify and showcase the ROI that an HCP or site of care will get from adopting your product or technology.
Find complex patients
Hone in on the right patient population for your product, whether you’re running clinical trials or growing sales. Find opportunities based on distinct patients with complex procedure histories, overlapping clinical conditions, or any combination of procedures and conditions, to target patients who match your exact criteria.
Show market potential
Show hospital executives and Value Analysis Committees the patient opportunity in their geography, and whether they're gaining or losing patients to competitors. Detailed catchment reports reveal where patients live and travel for care, helping you position your product for retention and growth.
Finding the right targets with Care Journeys has been like going from holding a candle in a dark room to shining an industrial flashlight."
— Scott McKay, Product Manager - Spine, icotec Medical
Patient-ready visuals
Arm your team with intuitive, presentation-ready reports that make product value clear and compelling.
