MedTech commercial teams are working harder than ever to find and close deals. Organizations clinging to outdated strategies to find opportunities are falling behind.
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Many companies struggle to understand the referral pathways that influence their product’s purchase and usage, leaving them guessing who their best targets are.
100% of MedTech executives in our recent survey report that they know their companies are not maximizing the value of their existing contracts.
Is your CRM showing you what opportunities you're missing? (Of course not, how could it?)
On-contract opportunities close faster because they require fewer steps to gain procurement approval.
Successfully launching a product is critical for a pre-commercial company, whether they are looking to bring in revenue or become an attractive target for acquisition.
Olympus took inspiration from companies famous for excellent service like Amazon and Disney to elevate their own approach to customer service.
A product launch is an exciting milestone, but it’s critical to get your planning correct. Your entire organization needs to be in sync, particularly your sales and marketing functions.
Medtech companies face an uphill battle when launching a new product, including finding doctors who will not only try your technology, but advocate for it.
There could be opportunities right under your nose, and you don’t even know it. Cross-selling - getting your customers to adopt another product of yours - can be the secret to expanding your pipeline and increasing revenue.
93% of people trust friends and family over all other influences when it comes to purchases. That’s why peer-to-peer selling is so powerful.
The days of walking into a hospital are over. More and more, conferences are one of the few places you can get in front of your target HCPs.
Healthcare providers aren’t as accessible to MedTech reps as they once were. Emails are quickly becoming your best chance to get a foot in the door. But 70-80% of emails aren't even opened. So what are you supposed to do?
