A platform with unrivaled insights
AcuityMD is the MedTech intelligence platform that combines precise data, AI-powered insights, and intuitive workflows to help your team move faster and win more.
The MedTech commercial flywheel
AcuityMD’s modules work together to power the MedTech commercial flywheel, connecting the end-to-end commercial process so companies can define and prioritize growth, measure and execute against their opportunities, and learn from the outcomes to ultimately build a stronger strategy.
Relevant, current, accurate data
Traditional data vendors only show a limited, static view of the market. We partner directly with CMS and medical claims aggregators to harmonize, clean and surface insights from over 325 million patients in our all payor claims dataset. We frequently refresh this data, and data from dozens of other data partners to keep information relevant, current, and accurate. AcuityMD’s industry-specific data model and business logic enables you to answer critical questions about your business, like:
- Which HCPs should we target for a product launch?
- How penetrated are we in this Hospital, ASC, or IDN?
- Which HCP targets do my product users already know?
The latest intelligence
Connecting AcuityMD to your operational data like territory alignments, product pricing, and sales history gives you an even clearer picture of underpenetrated accounts, territory whitespace, and product expansion opportunities.
Our data is updated automatically so your teams are using the latest intelligence to inform your business decisions and sales activity.
Features
Comprehensive, smart data
Turn disjointed data into intuitive workflows. Powered by data from over 325 million patients, AcuityMD focuses sales efforts on high-value opportunities that expand product adoption, and updates automatically when new information is available.
Mobile app
Give reps the information they need, whether they’re at the office or on-the-go. Reps can also use the opportunity heatmap to identify and target nearby surgeons or facilities.
Collaboration tools
See when there is activity on key accounts, including new surgeons in your territory, and tag colleagues in notes to notify them of updates.
Integrations
Ensure your commercial tools work seamlessly together. AcuityMD provides a full view of sales, customer, and market data in a single place with flexible integrations into your CRM, ERP, territory alignments, and more.
With AcuityMD, we found new business that we never knew existed, and it allowed us to convert a significant amount of pipeline over a short period of time. Every time we're launching a product or buying an asset, we now use AcuityMD to identify the market opportunity."
Todd Dieckhoner, VP & GM, US Region
Becton, Dickinson and Company