AcuityMD blog

5 steps to operationalize commercial excellence in MedTech

January 30, 2026

MedTech sales today isn't about working harder, it's about working smarter. These five data-focused strategies can transform commercial teams, helping them outshine the competition.

What AI actually means for MedTech sales

January 15, 2026

AI is everywhere right now, from funding announcements and product launches to an endless stream of demos promising transformational change. Amid all of this activity, the question we hear most often from MedTech leaders is a simple one: Is this actually useful? For all the attention AI receives, its real impact has far less to do with impressive demos than with its ability to make everyday work easier. This matters acutely in MedTech sales, where time is limited and reliability is critical. What could an AI-powered MedTech rep’s day actually look like in the near future?

CMS data shows strong - but uneven - ASC growth for colorectal procedures

November 17, 2025

Colorectal problems are more common in the United States than most people realize. However, two trends may help increase early detection and treatment of these conditions. First, more adults are aware of the benefits of early screening. And at the same time, a majority of patients now prefer the comfort and convenience of ambulatory surgery centers instead of hospital outpatient departments. We analyzed CMS data in our proprietary model to learn if procedures linked to colorectal health are becoming more common in ASCs.

How AcuityMD's AI tools help MedTech teams improve forecast accuracy and performance

November 10, 2025

Forecasting revenue is a standard for MedTech commercial leaders, but many would admit they’re making educated guesses. That’s because even the most experienced leaders often just have historical data that doesn’t show what’s coming next. MedTech commercial teams need a fundamentally better way to set goals and track performance; one that doesn’t create unneeded stress or lead to missed quarters.

How MedTech teams can demonstrate value with site of care reimbursement data

October 29, 2025

Reimbursement data gives MedTech teams the financial context needed to prove their product’s value to hospitals and health systems. As hospitals and health systems revise their budgets to plan for upcoming CMS cuts, this has become a critical factor for evaluating medtech.

AI governance in healthcare: What the AMA's new policy means for MedTech sales and adoption

September 23, 2025

The AMA’s new AI governance policy will shape how healthcare organizations adopt AI. What does this mean for MedTech sales teams, healthcare adoption strategies, and the future of AI in medical devices?

Designing with empathy: My career journey at AcuityMD

September 17, 2025

For designers thinking about MedTech, don’t imagine your user at a desk in a quiet office with a large monitor full of beautiful dashboards. Picture them opening a tiny laptop in a hospital parking lot, trying to decide whether to spend the next two hours driving directly north or taking a detour to another doctor on the way. If your product doesn’t give them clarity at that moment, it fails.

Competitive physician hiring is reshaping your territory. Here’s how to make the first move.

September 9, 2025

Physician shortages have been an issue for years, and the problem is projected to only get worse. It’s also been noted that more physicians are leaving their private practices behind. These factors and others are contributing to a new emerging trend - competitive hiring.

Health systems are cutting costs. Here’s how MedTech reps can still win.

September 4, 2025

Hospitals and health systems have been under financial strain for years due to increasing costs and shrinking reimbursements, but 2025 has brought new urgency. With increased tariffs and looming cuts to Medicare and Medicaid, many healthcare executives are revising their long-term strategies. Financial sustainability is no longer a background concern; it’s the primary lens through which many decisions are made.

Strategic spinoffs: Why some MedTech giants are choosing divestitures over diversification

August 19, 2025

This year began with significant uncertainty for the healthcare market due to proposed tariffs, potential CMS policy and reimbursement changes, and overall financial market challenges. In the second half of 2025, we are seeing more decisive action in MedTech, both from venture capital investment and acquisitions of growth stage companies. But a trend is starting to develop in the other direction as well. Some MedTech giants are looking to streamline their diverse portfolios, spinning some divisions off into new companies.

You won’t just build features, you’ll build your career - ownership and autonomy at AcuityMD

August 12, 2025

Simon Labute, Staff Software Engineer, Applications, explains why he loves working at AcuityMD, the ownership and room to grow he has on his projects, and how our culture is different than any other place he's been before.

Physicians are increasingly leaving private practice - how should MedTech sales reps adjust?

July 29, 2025

A new report shows that more physicians are leaving independently-owned groups and either returning to a hospital setting or private-equity backed practices. This trend, combined with the fact that nearly 10,000 physicians are retiring every year, means that even veteran reps who know their territories inside and out have to work harder than ever to stay on top of the latest trends.

How to prove the clinical value of your product with real-world patient data

July 22, 2025

The rules of MedTech sales have changed. Innovative new treatments still capture attention, but the increased scrutiny that comes with value analysis committees and value based care programs mean that MedTech companies need to prove the impact of new technologies with hard data.

The ROI reality check: Making every dollar count for MedTech startups

July 16, 2025

Bringing a new medical device to market is one of the most expensive and time-intensive endeavors in all of business. For startup and growth-stage companies with limited runway remaining, this is where dreams either become terrific realities or expensive failures.

How to win in MedTech: 5 key takeaways for achieving commercial excellence

July 8, 2025

For many companies, particularly those growing quickly, commercial excellence can be the difference between accelerating growth or stalling out. The complexity of MedTech sales cycle - with its long timelines, purchasing decisions influenced by diverse stakeholders, and compliance issues - make it even more important.

AI agents will transform MedTech

June 25, 2025

At AcuityMD we've been bullish on AI since the launch of our very first entity resolution algorithm. But we've been blown away by how quickly agentic AI, AI that takes action proactively, is reshaping how we can build new products.

The future of healthcare: How AI is improving diagnosis, reducing burnout, and enhancing patient care

June 20, 2025

Artificial intelligence in healthcare is no longer just a future possibility. It's already fundamentally changing how medical professionals deliver care and how patients experience treatment.

How MedTech companies can use AI to speed innovation and grow sales

June 20, 2025

The medical device industry stands at an inflection point. While AI has already transformed product development and clinical applications, its potential for commercial transformation remains largely untapped. Companies that recognize this opportunity and act decisively will gain sustainable competitive advantages in a challenging market.

How to position your MedTech company for today's bigger - but more selective - funding

June 10, 2025

MedTech funding surged to $3.7B in Q1 2025 with larger deals but fewer investments. Learn how to position your company for today's selective market.

Using complex data to build a simple ROI case

May 27, 2025

Developing a new data solution always takes teamwork. Sometimes it’s a straightforward project with a tried and true playbook. But sometimes you realize that you have to make something that doesn’t exist at all. Then the challenge for data analysts, designers, and developers is not just figuring out how to fill a blank canvas, but how to create the canvas itself.

How tariffs and other barriers will affect medical device sales in 2025

May 7, 2025

Healthcare experts anticipated policy shifts in 2025, but many have been surprised by how quickly extensive changes have come. Health systems, MedTech companies, and payers are all being challenged to gauge the financial and clinical impacts of recent announcements.

Unlocking the complete referral network: How AcuityMD's new Referral Pathways and upstream Care Journeys features transform MedTech sales

April 28, 2025

MedTech sales reps that want to create educational events or marketing campaigns that connect PCPs to the HCPs offering their newest treatment have no way to know who to target without a lot of legwork or guesswork. As a result, patients are often referred for either less effective treatments, simply because their PCP isn’t aware that better options exist.

Power up your MedTech sales strategy with AI

April 16, 2025

MedTech sales reps are burdened with too many manual tasks that take valuable time away from actually selling. AI can help reps by automating these tasks.

How payer insights elevate your MedTech sales strategy

February 11, 2025

Insights into how payers are reimbursing certain procedures and providers enables MedTech companies to focus on the opportunities with the highest potential for product adoption and revenue growth.

How MedTech companies are leaving money on the table with inefficient contract management

January 7, 2025

Securing contracts with IDNs and GPOs is becoming more important for MedTech companies in order to maximize sales. Unfortunately, most companies don’t have a plan or process that allows them to tap into the potential revenue of these contracts.

Why MedTech companies need to move beyond CRM to optimize sales and strategy

November 14, 2024

CRM platforms have long been the go-to tool for sales and marketing teams to track their sales cycles and activities. However, they often fail to deliver real value, especially in MedTech.

How to sync marketing and sales around your product launch

October 28, 2024

The transition to commercialization is an exciting milestone, but it’s critical to get it right. Marketing, sales, sales operations, R&D, finance, supply chain, leadership, and advisory boards are all stakeholders and they all need to be singing from the same sheet of music to get a product launch right.

A new view into how medical technology can impact patient care

October 15, 2024

Our mission at AcuityMD is accelerating the adoption of medical technology because we know that ultimately leads to better patient care. That’s why we’re so excited to share our newest solution, AcuityMD Care Journeys. This first-of-its-kind experience shows a full view of longitudinal patient data to provide a clear understanding of the journey for patients with complex clinical histories.

A look back at Flywheel 2024

October 8, 2024

Flywheel is quickly becoming the event for MedTech commercial leaders to stay ahead of market trends and take the latest best practices back to their organizations, and we know it’s going to get bigger and better every year.

Our newest solution will accelerate revenue and improve your contract performance

September 23, 2024

AcuityMD Contracts is the first and only contract management solution built to help MedTech companies maximize contract revenue. It puts contract intelligence directly in front of sales teams to focus on high-yield opportunities and close deals faster.

How to identify KOLs for your product launch

September 9, 2024

Taking a new product to the commercialization stage is an exciting time for any company, whether a small startup or a global giant. But it’s also a time fraught with risk, and a launch that fizzles out can have a severe negative impact on an organization.

How to cross-sell effectively

August 26, 2024

Cold calling new prospects is like going on a blind date. Sure, it can be useful at times and it might actually lead to something long term, but more often than not, you’re repeatedly starting over from scratch. An effective cross-selling strategy can increase revenue and shorten sales cycles.

How to prepare for MedTech conferences

August 2, 2024

The most effective sales reps prepare for events the same way they would prepare for a big pitch. They show up armed with insights about the needs of certain healthcare providers and how their product provides a unique solution to their challenges.

How to leverage your physicians' networks to grow sales

July 15, 2024

93% of people prefer personal influences in their buying decision. How can you leverage this information in B2B MedTech sales?

How to get a physician to open your email

June 21, 2024

Emails are quickly becoming your best chance to get a foot in the door. But there’s no doubt you’ve heard over and over that nobody opens emails. So how are you supposed to resolve this conflict?

AcuityMD is expanding our reach in pursuit of our mission

June 4, 2024

Healthcare providers want nothing more than to provide the best possible care for their patients, but it can feel impossible to keep up with the pace of MedTech innovation.

Profit vs. nonprofit hospitals: What's the difference?

January 12, 2024

For-profit and nonprofit hospitals play a role in American healthcare. Read on to learn more about both types of hospitals.

20 tips to help you stay organized at work

December 21, 2023

Are you finding your days jumbled and chaotic? You may need more organization. Here are 20 tips to help you get organized.

Accelerating adoption of medical technology, together with you

November 28, 2023

At our inaugural Flywheel Conference, our customers showed that converting data into easily usable, actionable insight creates momentum that not only simplifies workflows – it propels your business.

Relationship building: 11 easy ways to build rapport

October 30, 2023

Do you need to make new business connections but don’t know where to begin? This is a how-to on building business and personal rapport.

5 ways to create an effective sales plan

October 28, 2023

A sales plan is essential to growing, building, and evolving your business to match your customers. But how do you create one?

Who are the largest healthcare companies in 2023?

October 27, 2023

What companies are in the healthcare field? AcuityMD discusses some of the largest and most influential, including why they make such a difference.

Inpatient vs outpatient: What's the difference?

October 18, 2023

Inpatient and outpatient care are two types of care delivered differently and billed differently in healthcare settings.

Four pillars for a successful MedTech market product launch

October 12, 2023

Successfully introducing a product into the medtech market can be challenging. Now, experts are carving out a clearer pathway.

4 ways for start-ups to launch DEI initiatives

July 19, 2023

It is possible to start DEI initiatives with limited resources. In fact, it is a crucial step to improving employee satisfaction and retention. Putting some thought into DEI at early stages can save teams a lot of money, time, and resources in the long run. Not only can investing in DEI prevent issues, but it will also create a more efficient, thoughtful team.

What is a CRM database: A complete guide

June 28, 2023

Discover the power of customer relationships in this complete guide to CRM databases. Learn how to choose, implement and improve your CRM system.

18 useful habits of successful sales representatives

June 27, 2023

Keep reading to discover 18 practical habits that set successful sales representatives apart. Elevate your sales game with proven strategies.

Top 10 largest health systems in the U.S.

June 26, 2023

How a medical system is built can help show how this idea shapes healthcare. Keep reading for the largest health systems in the U.S.

Geographic disparities in the rise of orthopaedic ASCs

June 25, 2023

Access to orthopaedic surgical care has radically transformed over the past five years. Surgeries that were traditionally done in inpatient, hospital-based settings have steadily migrated to outpatient Ambulatory Surgery Centers (ASCs). This shift offers patients access to more convenient, efficient, and high-quality care. AcuityMD has been closely following the trend of surgeries shifting away from hospital-based settings into freestanding ASCs.

The MEDDIC sales process: Everything you need to know

June 24, 2023

If you hope to integrate more customer-centric sales practices into your business, invest in the MEDDIC Sales Process to up your bottom line.

What types of tools do doctors typically use?

June 23, 2023

Knowing the specialty and subspecialty of a medical professional is the best way to determine what tools they use and what they may need.

What is territory management? 10 tips for sales reps

June 22, 2023

Establishing sales territories should be a top priority to help optimize your results and empower your sales representatives.

What are DRG codes & what are they used for?

June 20, 2023

Discover what DRG codes are and how they're used in the healthcare industry. Learn how these codes impact patient care and hospital reimbursement.

Acute care: What is it and how does it work?

June 19, 2023

Acute care treats medical conditions that require immediate intervention. Which acute care setting is right for you? Find out below!

Why networking in sales is so important: 12 tips

June 13, 2023

When networking in sales, you want to sell yourself to a prospect to create a mutually beneficial relationship. Read on for 12 sales networking tips.

Sales cadence: What is it and do you need one?

June 12, 2023

A sales cadence can help simplify your follow-up process with prospects and improve your business and overall customer experience.

How to improve medical office workflow in 10 easy steps

May 16, 2023

Medical office workflow exists with inefficient overlap. Create a comprehensive patient journey that will support both patients and professionals.

10 ways to sell medical devices and supplies

May 16, 2023

To sell medical devices and supplies, understand why your product is necessary and how it works to better sell to healthcare professionals.

13 ways to prepare for your next sales call

May 15, 2023

Sales calls can be intimidating. Still, with preparation, confidence, and active listening, they will be one of your most valuable tools.

11 helpful strategies for marketing your medical device

April 24, 2023

Marketing your medical device begins and ends with establishing a trustworthy and dependable brand that appeals to a mass market.

Inbound vs. outbound sales: What’s the difference?

April 12, 2023

When deciding between inbound or outbound sales strategies, consider a combination of both to successfully generate and convert leads.

What is medical device sales?

April 11, 2023

Are you thinking of jumping into the medical device sales field but don’t know where to start? Learn the basics and get some tips with AcuityMD.

Medical sales rep salary: What to expect

March 14, 2023

Medical sales can be a lucrative career, depending on your experience and specialization. Read on to learn what to expect.

3 ways medtech sales reps stand out to surgeons

January 9, 2023

by Dr. Alexander Sah

MedTech deserves a commercial flywheel

November 14, 2022

My interest in MedTech intersects my personal and professional life. We’ve all had that experience with the healthcare system: loved ones battling cancer or getting wheeled in for emergency surgery. We’re filled with uncertainty going into a diagnosis and uncertainty after a surgery. We place trust in the doctor, their training, and the technologies they use to heal our loved ones. Interacting with Medical Technology is a deeply personal experience. And so, by solving the business challenges MedTech companies face, we can help solve these deeply personal challenges that millions of patients face every day.

Employee spotlight: Liz Slovitt

June 24, 2022

To showcase our talented teammates, we occasionally place an Acuity team member in the limelight. Today it is Liz Slovitt, our Customer Engagement Lead based out of Chicago, Illinois!

Here comes the sun...shine act data for 2020

February 16, 2022

AcuityMD's deep dive into the recently released 2020 Sunshine Act data. Read about how COVID changed the game for all the players involved: medical device and pharmaceutical companies, doctors, and teaching hospitals.

Announcing our fundraise and partnership with Benchmark!

June 1, 2021

Last week, we announced a $7 million round of funding led by Benchmark and Ajax Health and the addition of Eric Vishria, General Partner at Benchmark, to our Board of Directors.

ASC quality and cost of care

May 3, 2021

ASCs see lower readmission rates than hospitals

Ambulatory surgery center accessibility in the USA

April 12, 2021

Ambulatory Surgery Centers (ASCs) are a rapidly growing, safe, convenient, and inexpensive alternative to surgeries performed in a hospital. Many patients seeking lower costs—or simply to avoid the stress of a hospital setting—are increasingly turning to ASCs for their surgical procedures. While the ASC market is quickly expanding, access to these outpatient facilities remains highly unequal across the country. Many residents of rural areas live extremely far away from the nearest ASCs.

State-by-state variability in the increase in outpatient spinal surgeries

Advancements in minimally invasive surgical technologies have now made it possible to perform complex spinal surgeries in an outpatient setting. This shift can not only enhance patient convenience and outcomes, but can also significantly reduce healthcare costs, presenting a compelling case for the continued growth and adoption of outpatient spine surgery.