Disrupt referral patterns
How we can help
Your sites of care and doctors often lack visibility into where their patients come from, or how many more patients they could treat. The powerful, easy to understand Referral Pathways visualization makes it easier for you to build consultative relationships, drive better patient outcomes, and expand existing business.

How many more patients could your customers be treating?
Commercial teams can’t easily identify which referring providers to target for educational events or marketing campaigns without doing lots of manual work and guessing.
AcuityMD Care Journeys highlights all referring providers within a customizable distance of a provider and shows where those referrers are currently sending patients for treatment.
Find referral targets
See which providers in a certain region are making the most diagnoses of any condition and where they are referring their patients for treatment.
Uncover sources of referral growth
You already know how often your technology is being used by your customers, but do you know how much of their available market they’re capturing? By comparing your customers’ referred patients to diagnosed patients in a region, you can work together to treat more patients.
Create targeted outreach campaigns
With visibility into both upstream and downstream referrals, you’ll know exactly which physicians and specialists to target for educational events that will deliver impact.
AcuityMD Customer Testimonial
“Referral Pathways allows us to identify the healthcare providers diagnosing most often in a given market to raise their awareness of our procedure and maximize the opportunity to deliver minimally invasive treatment”
– Anthony Parillo, Global VP of Marketing at Teleflex
Frequently asked questions
Can AcuityMD’s referral data help me capture new revenue?
Yes. By influencing referral patterns, AcuityMD helps your existing doctors see more patients and drive higher product usage. Compared to finding entirely new customers, increasing referrals within your current accounts is a more straightforward path to revenue growth.
What data does AcuityMD use to determine patient-level referral pathways?
AcuityMD’s Referral Pathways visualization is powered by our longitudinal Care Journeys data, which identifies patients who were diagnosed by a specific physician and tracks which doctors provided their treatment.
How is this different from the referral data found in medical claims?
Most other solutions rely solely on explicit referral data, typically recorded when a specialist includes the National Provider Identifier (NPI) of the referring physician on a patient’s claim. Since AcuityMD leverages longitudinal patient data, we also capture implicit referrals where a physician influenced the patient’s treatment decision without formally submitting a referral.
Is this data HIPAA compliant?
Yes, the longitudinal patient data to power these referral features is fully HIPAA compliant.