Customer Case Studies

Top 100 MedTech Company Grows Sales by Over $2.2M and Increases Product Access to Rural Areas with AcuityMD

This global MedTech company specializes in the development and sales of surgical and patient monitoring products. Their endoscopic division was a small but growing business with a sizable market. Many sales reps covered large geographies and had significant growth opportunities they needed to prioritize.

Revolutionizing Sales Operations and Driving Commercial Excellence at Intrinsic Therapeutics

Intrinsic Therapeutics faced challenges with inaccurate data that took significant time and effort to collate and analyze. The sales operations teams was reduced to essentially a support function for sales. With the sales team targeting surgeons in a new procedure area, a better solution that would enable the operations team to quickly analyze accurate data and create a strong go-to-market strategy was needed.

How to Empower Your Sales Team and Drive Adoption of New Technology

It can be a struggle to get a team to adopt a new technology or process, even when it can drive revenue. If your team doesn’t adopt it, you can be left scrambling to justify ROI and resort to incentivizing them to use it, or even penalizing them when they don’t. How do you get started and convince people to see the benefits just as you do, and how do you keep the momentum going?

How Pristine Surgical Used AcuityMD to Develop Their First ASC Product Rollout

Pristine Surgical was launching the world's first single-use arthroscope, a product that had success in a limited market release. The only potential challenge was that shifting market dynamics continued to drive Pristine’s potential procedures toward ASCs, making it crucial for the team to access data that would keep them up-to-date with procedure trends in their markets.

Anika Therapeutics Generates $20M+ in Pipeline with AcuityMD

Learn how Anika Therapeutics overcame challenges in launching a new product with AcuityMD, a commercial platform that helped them easily identify and prioritize top conversion and new user targets. With AcuityMD, Anika was able to deploy more effective call plans and custom sales strategies that identified over 500 surgeons and more than $20 million in pipeline opportunities.

How Olympus Used AcuityMD to Power their Omnichannel Strategy and Increase Customer Engagement

Olympus leadership had already been thinking about ways to use more focused data to prioritize the best sales targets and expand their market share. Olympus decided to deploy an omnichannel strategy: identifying the right customer with the right message at the right time via the right channels.

How This Growth Company Validated Market Opportunity and Targeted Conversions with AcuityMD Data

This growth company with a first-of-its-kind technology had three distinct needs for their planned go-to-market strategy: Data on their full market to prove value to investors, procedure volume for the current industry-leading competitive device, and prime opportunities that would help their small sales team ramp up quickly.

How Providence Medical Technology Used a Territory Strategy to Effectively Scale Their Sales Team

Despite the heavy investment needed to find and bring on top sales reps, Jeremy Laynor, Senior VP Sales, Providence Medical Technology knew they would be critical to growth. Not only do the best reps have the ability to get in front of high-impact surgeons, Providence had a novel technology, totally different from other products. These reps wouldn’t just be selling a device, they’d need to have a deep understanding of its functionality and capabilities to train surgeons on how to perform a common procedure in a new way.

How Teleflex Interventional Business Unit Used Referral Paths to Develop a Consultative Sales Strategy

Teleflex used Referral Pathways data to discover the regions with high prevalence of BPH and changed their marketing and sales strategy to focus patient and provider education in these areas.

How Intellijoint Surgical Improved Contract Management to Grow Sales

Sales leaders at Intellijoint knew that for their growth-stage company, effective contract management isn’t just a part of sales operations. Instead, it is the fundamental center of sales velocity. It was critical to put a contracts strategy in place that would accelerate revenue growth, but with a lean sales team, they didn’t have the luxury of delegating improving that process to another team.

How Kuros Biosciences Turned Pipeline Visibility Into Growth and Expansion

Kuros Biosciences was rapidly growing, but static data and disconnected systems were holding them back from achieving their full potential. Partnering with AcuityMD gave them the data they needed to revise how they make strategic decisions, evaluate new markets for expansion, and connect the commercial, finance, and manufacturing teams.

How Aerin Medical Turned Purposeful Training into 93% Platform Adoption

Aerin Medical worked with AcuityMD to build an integrated commercial approach and provide reps with timely market intelligence and standardized workflows in a single platform. The goal was to surface high-value opportunities directly at the territory level while reducing ongoing operational burden. The two companies formed a cross-functional steering committee – sales, marketing, finance, market access, and commercial operations – with an AcuityMD customer success manager supporting the group. Together, they based a structured launch plan on purposeful, multi-stage training that connected the platform to real commercial strategies.

How Better Data and a Trusted Partnership Changed This Growth Company’s Path

A growth company specializing in women’s health needed comprehensive site of care data because their technology is used across multiple outpatient settings. They also wanted detailed market insights to help position their lean sales team effectively.

Embody Achieves Sales Team Profitability in 12 Months with AcuityMD and Accelerates Sales Ahead of Acquisition

Discover how Embody, Inc. leveraged AcuityMD to streamline their commercial strategy, accurately size the market, and empower their sales team to hit quota within 12 months. With AcuityMD, Embody was able to identify over 500 physicians who could use their product, generating over $3M in new sales, ultimately leading to their acquisition by Zimmer Biomet.

Beyond Legacy CRMs: How HealthTronics is Driving Strategic Growth with AcuityMD

HealthTronics' existing CRM was becoming more of a burden than a benefit. Leadership wanted to move to a solution that combined robust market data on physicians, sites of care, and referral patterns with an accurate, easy to use opportunity management system, all in a mobile-friendly platform sales reps would use.

From Insights to Impacts: How This MedTech Company Used Data to Create $20,000,000 in Pipeline For a New Product Launch

This MedTech company was well-established in the cardiovascular market, but their new product targeted the electrophysiology space, a new market for their commercial team. They didn’t have existing relationships they could capitalize on, nor comprehensive data on who the top EP providers were. This made it difficult to create a go-to-market strategy centered around their best opportunities, or to understand the most influential providers within a given site of care, so partnered with AcuityMD for more comprehensive, timely, and usable market data.

A Vision for Growth: Corza's Proactive Forecasting Strategy

Needing better visibility into their future, Corza Biosurgery joined AcuityMD as an alpha partner to develop a new Forecasting solution, helping prototype, test, and refine from concept to full release. Now leadership has a full view of the sales cycle and reps have changed how they plan their days because they see where they stand to quota at a glance.

AnX Robotica Improves Sales Efficiency with AcuityMD Quoting

How a Growing MedTech Innovator Automated Quoting, Freed Up Operations, and Accelerated Deal Flow

The Future of Renewable Energy

This case study highlights advancements in renewable energy technologies and their role in addressing climate change.