How does AcuityMD support sales rep execution?

AcuityMD helps reps identify and prioritize high-value opportunities through Medtech-specific data on procedure volumes, referral networks, facility affiliations, reimbursement data, and payer mix. The platform's AI Call Plan capability provides personalized insights that help reps prepare for meetings and lead more impactful selling conversations.

What insights can reps get from HCP and Site of Care profiles?

HCP profiles include a provider's specialty, affiliated Sites of Care, NPI, details about their clinical practice, payer mix, referral and peer networks, educational background, publications, and industry relationships. Site of Care profiles include key facility details such as affiliated HCPs, IDN and GPO relationships, contract agreements, procedures and volume, payer mix and reimbursement details, HCP referrals, and financial performance. Having these insights in one place helps reps focus on the most relevant accounts and have more impactful conversations that build trust and drive sales.

How does AcuityMD enable MedTech commercial teams to identify whitespace and market shifts?

AcuityMD's Whitespace and Penetration Insights capability enables commercial teams to compare their sales data with AcuityMD's encounters data to uncover underpenetrated accounts and territories. The platform's Market Analysis capability shows procedure volume trends and regional performance, helping teams spot market shifts and growth opportunities.

Can AcuityMD help with product launches and campaigns?

Yes. MedTech commercial teams use the Market Analysis capability to choose the right geographies, specialties, and facilities for expansion.

How is payer data used in targeting?

By showing payer mix at the HCP and Site of Care level, AcuityMD helps your team prioritize accounts with strong reimbursement potential.

Identify high-value targets

How we can help

Finding high-value targets isn’t as simple as getting a list of the highest volume physicians and Sites of Care. AcuityMD goes beyond simple procedure data to surface the best fits for your product and uncover opportunities to grow your business.

Stay focused on the highest-impact opportunities

Every call to the wrong account is time lost. Every missed opportunity is someone else’s win. Make sure your team is focused on the best opportunities and not wasting time on the wrong targets.

Spot demand trends earlier

Use Market Analysis to track procedure growth by region, specialty, or site. See where procedure volume is rising and which geographies or facility types — hospitals, Ambulatory Surgery Centers (ASCs), Integrated Delivery Networks (IDNs) — offer the greatest opportunity.

Quickly find your best fit

Filter by specialty, volume, payer mix, and active IDN/GPO contract status. Uncover physicians and sites that match your commercial strategy and avoid spending time on poor-fit targets.

Give your team a clear plan

Create smart, AI-generated call plans in seconds. Understand each target's unique needs and manage opportunities in one intuitive, mobile-friendly interface — keeping your entire team focused, nimble, and aligned to one goal.

Intrinsic Therapeutics created a power ranking of their customers’ commonalities, and then used AcuityMD Targeting to identify prospects with these traits. Today, 75% of their new business comes from providers who fit this distinct profile.