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When deciding between inbound or outbound sales strategies, consider a combination of both to successfully generate and convert leads.

Are you thinking of jumping into the medical device sales field but don’t know where to start? Learn the basics and get some tips with AcuityMD.

The onset of COVID-19 saw a seismic shift in the US healthcare industry as hospitals braced themselves for a historic pandemic. As the first wave unfolded, healthcare resources were marshaled towards fighting the pandemic, delaying many elective surgical procedures as hospital beds were prioritized to serve COVID patients. Many patients also postponed routine preventive care such as colonoscopies during this period. Then, most ordinary care resumed in the latter half of 2020 as case numbers, and the strain on hospitals, declined.