From Busywork to Business: How AI Is Giving MedTech Reps Their Time Back

If you're a MedTech rep, you know the feeling. Your day fills up fast with work that doesn't move the needle. A new AcuityMD survey found that 84% of MedTech reps lose between 3 and 10 hours every week to non-productive tasks. The good news? AI can give that time back. But not all AI is created equal.

Generic AI tools weren't built for MedTech selling. They don't know your territory, your accounts, or the real-world relationships between sites of care, physicians, and procedures. That gap matters. Reps who’ve tried AI and walked away frustrated weren't wrong to try. They were just using the wrong tool.

This webinar is designed for MedTech reps and commercial leaders who are curious (but skeptical) about whether AI can actually work in the field. You'll leave with a clear picture of why purpose-built AI for MedTech is different and what it looks like in practice.

In this webinar, you will learn:

• The non-productive tasks MedTech reps should be automating.
• Why generic AI falls short for MedTech selling, and what makes a purpose-built solution different.
• Which prompts deliver the most value in the field, and how long those same tasks would take without AI.
• How time saved with AcuityAI translates into more and better-quality time with doctors.
• How to use AcuityAI to surface territory signals that help reps find and act on new opportunities faster.

Speakers:

Lee Smith

Co-Founder and Head of Commercial Development, AcuityMD

Lee Smith is Co-Founder and Head of Commercial Development at AcuityMD, where he leads the team helping medical device companies rethink how they identify, prioritize, and win new business. Before co-founding AcuityMD, he held marketing leadership roles at Medtronic, where he managed orthopedic implant and total hip product lines, and at Zimmer Biomet, where he led product management for the Knee Creations division.

Brandon Hall

Strategic Account Executive, AcuityMD

Brandon Hall brings over 18 years of frontline medical device experience to his role as Strategic Account Executive at AcuityMD. He spent much of his career at Boston Scientific, working his way from Clinical Specialist to Territory Manager, a role he held for 14 years leading high-performing clinical teams across two major territories. Now at AcuityMD, Brandon is channeling that experience to help MedTech sales teams build more disciplined pipelines and sharper forecasts.

Tom Salemi

Editorial Director, DeviceTalks

DeviceTalks Editorial Director Tom Salemi has been writing and talking about the MedTech industry for over two decades. Prior to joining WTWH Media, Tom organized conferences, wrote feature articles and broke news for industry-leading business-to-business publications. Tom lives north of his native Boston with his wife, two sons, and Daisy the Dog.