35min
Join AcuityMD co-founder Lee Smith and two seasoned MedTech executives for a practical, no-fluff playbook on making every conference dollar count, from pre-event planning all the way through post-event follow-up.
Medical device companies invest enormous resources in industry conferences. But most teams show up unprepared, rely too heavily on booth traffic, and let hard-won connections go cold by Monday morning.
There's a better way, and we're here to walk you through it.
In this on-demand webinar, AcuityMD co-founder Lee Smith sits down with Dave Carey (CEO, Preceptis Medical) and Jeremy Laynor (CCO, OnPoint Surgical), two commercial leaders with more than 30 years in MedTech between them, to share the strategies that have worked for them across their time at Medtronic, Stryker, and high-growth startups alike.
A full playbook, from pre-show through closing the loop.
Set goals that actually drive ROI. We'll help you understand the difference between engagement goals and outcome metrics, and show you how to build a targeted attendee list that goes beyond simple procedure volume. You'll learn how to factor in peer connections, pipeline stage, and IDN access so your team's time is focused where it counts most.
Arm every rep and executive before they walk in the door. Learn how AI-powered call plans and physician briefings (now available in AcuityAI) let your team walk into every conversation knowing a surgeon's referral landscape, peer network, and practice trends, without having to ask the obvious questions.
Forget the big, crowded labs. The most effective conference teams focus on small, intimate peer-to-peer engagements, and they know exactly how to find them, facilitate them, and make them count. You'll learn how to use your KOLs and existing customers to open doors you'd never get to on your own.
The conference bubble pops fast. Physicians are back in the OR by Monday. We'll show you how to log leads in real time (voice-to-text makes this easier than ever), set clear SLAs for follow-up, and measure whether your conference investment is actually working.
Lee brings firsthand experience in both the MedTech field and commercial strategy. As co-founder of AcuityMD, he has worked with hundreds of medical device teams on how to find and win the right physicians.
Medical With 30 years in MedTech, including senior roles at Medtronic and Stryker, Dave knows what it takes to build a commercial team from scratch and make every conference investment pay off. He is currently leading Preceptis in a pure market development play, bringing pediatric ear tubes from the OR to the ENT office.
Jeremy has attended hundreds of industry conferences and spent eight years building the global commercial and sales team at Providence Medical Technology. Now CCO at OnPoint Surgical, he brings a sharp eye for peer-to-peer selling and conference execution that scales.