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When was the last time you filled your gas tank twice in a day? Driving on a family vacation maybe? I once had a MedTech sales rep tell me that can be part of their normal workday. Another told me he sits in his car typing notes after visits. When hours vanish on the road, every extra click or confusion costs these reps critical time.
That’s where our design philosophy starts at AcuityMD.
For designers thinking about MedTech, don’t imagine your user at a desk in a quiet office with a large monitor full of beautiful dashboards. Picture them opening a tiny laptop in a hospital parking lot, trying to decide whether to spend the next two hours driving directly north or taking a detour to another doctor on the way. If your product doesn’t give them clarity at that moment, it fails.
When we analyze our solutions, click maps show us where people clicked, but not why. The “why” comes out in conversations - like when reps told us they weren’t using the product as much because their process didn’t match our assumptions about volume. For some specialties, a doctor might only do a handful of procedures a year. But that doesn’t mean those are idle deals. In reality, reps are working them constantly. That forced us to rethink how we support low-volume specialties. And those same conversations revealed how much leverage lives in small choices:
Those details echo into hundreds of real-world customer interactions. This is leverage you won’t see in a dashboard or in Figma, but reps will feel in the field. Listening to customers taught me more than any dashboard, and as the company expanded, I realized the same listening was needed inside the team. At one point, the product team grew so much that it was clear that design needed a dedicated manager. So I put on that hat while still designing and improving processes. It was messy, but it’s the fastest I’ve learned in a long time. Watching new teammates find their stride, and seeing design decisions ripple into hundreds of customer interactions makes it worth all the juggling. Having those opportunities for personal growth also make this work so rewarding.
At AcuityMD, designers, engineers, sales, and product sit on the same side of the problem, shaping tools that hold up in the real world. This is a place for builders who measure their work by clarity in the field. For those who want their choices to ripple outward to reps deciding if they should visit that one doctor on the way to their next facility. Our work helps reps make decisions that can’t wait.
For us, design isn’t just where things fit on a screen. It’s where those things will have the most impact for our customers. How they can make the difference between losing time in a parking lot or making the right call on the fly. That’s the kind of impact that we get to have every day. If you want to collaborate with people who care about solving real problems and seeing your work directly impact our customers, AcuityMD is a place where you can do amazing work.
